UK Premium Brand Comparison : 2017

Germans buy about 1 million premium cars (not including luxury) and the UK 800,000. Comparative to the size of the car markets, it isn't that different. Where there is a difference is that while the BAM* brands in Germany account for nearly 90% of the total, in the UK its just under 75%. So while in Germany, tremendous loyalty to local product, it isn't so evident in the UK.

First, taking the

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