VW Group Profit By Brand : 2015-17

tháng 5 15, 2018

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Brand - VW Prem

Profit is a sensitive area of company business and many companies don't break it down. To their credit, VW does just that. The figures below excludes its China operations for some brands as that involves joint venture partners.

The chart below shows sales in thousands, profit in millions of Euros and profit per car, again in Euros.
Interestingly the overall picture is good, with the VW brand

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VW Brand PC Model Production : 2016-17

tháng 5 14, 2018

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Brand - VW Group

The Phideon, if you must know


The VW model range gets a little confusing, with an array of models that often only sell in certain countries or regions. I break them down as much as I can into groupings. Increases of 3.5 and 3.7% have taken place over the past two years, which is nothing startling but considering the scandal that has hit the company I think they got off lightly.





15

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VW LCV Model Production : 2016-17

tháng 5 13, 2018

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Brand - VW Group

The LCV arm of VW had a healthy growth spurt of 18%, thanks to the Crafter, Saveiro and Amarok. Mind you, they all had some sort of increase. It's not that many models but they cover the bases fairly well. The Saveiro is small utility taken from the Gol model, sold in emerging markets.





15
16
17
Model
2017
%
+/-

2016
%
+/-


1
1
1

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Škoda Model Production : 2016-17

tháng 5 06, 2018

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Brand - VW Group

The Karoq


Škoda production in the early 1990's was under 200,000 but with the advent of the Felicia model, production jumped to 240,000 in 1996. The Octavia arrived shortly after and 350,000 was reached. The Felicia was replaced by the Fabia in the year 2000 and the Superb model was introduced in 2002. By then 450,000 was approximately the volume being made.

More models were added but the

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SEAT Global Model Production : 2016-17

tháng 4 27, 2018

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Brand - VW Group

The SEAT Arona


The SEAT brand has been VW Group's biggest challenge. Carving out a niche in a crowded car market is never easy, especially in Europe where profits can be difficult to procure. Nearly 95% of sales on that continent means all the eggs are in one basket.

The León and Ibiza small and compact hatchback models are the mainstay of the brand but to make money, it has to diversify.

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